ALU Brand Patterns

As part of the ALU Education brand refresh, I collaborated with Kyle Wilhelm (Art director, The Lattitude Group, Johannesburg) to design a set of brand patterns. These patterns were based on a core graphic element (“The Step Device”) that formed the foundation of the brand’s visual identity. By designing visual formulas for pattern creation from the step device, a new subset of the brand’s visual language was created and incorporated into ALU Education’s first brand book.

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