ALUSB Graduation Cermony 2018

Creative Direction / Event Branding

Since 2015, the African Leadership University (ALU) has been building educational institutions across Africa. As the in-house designer on the Mauritius campus, I created design concepts that continue to serve the institution. All of these concepts were based on The ALU Step Device, which was first introduced to ALU’s visual identity system by The Lattitude Group︎︎︎

The Step Device:
ALUSB Class of 2018 Visual Identity

ALUSB (ALU School of business) held the first graduation ceremony for ALU. Given that this was a major milestone for the institution, my aim was to create a memorable brand for the graduating class. The event tag line, “Building Leaders for the African Century” is matched with a typographic “Class of 2018” logo. These supplement each other as the core elements of the brand identity. The enclosing rectangular frames on both logos capture the idea of grouping together the first community of leaders “building the African Century.”