Meta CSELogo Design / Brand Identity
In France, Social and Economic Committees (CE or CSE︎︎︎) are bodies of staff representatives who “ensure the collective expression of employees, allowing their interests to be taken into account on a permanent basis.” I was approached by the CSE of the Meta office in Paris to design a unique brand identity that reflects a supportive team of colleagues who stay attentive to the needs of employees. A quick Google search will show that CSE logos are often bland and predictable. The brief requested a unique brand identity that sets itself apart and reflects a true sense of unity and solidarity within a space where everyone is acknowledged, listened to and included. I reinterpreted this into fluid, colourful lines that weave in and out of the wordmark to represent togetherness, harmony and flow.