Meta CSE

Logo Design / Brand Identity

In France, Social and Economic Committees (CE or CSE︎︎︎) are bodies of staff representatives who “ensure the collective expression of employees, allowing their interests to be taken into account on a permanent basis.” I was approached by the CSE of the Meta office in Paris to design a unique brand identity that reflects a supportive team of colleagues who stay attentive to the needs of employees. A quick Google search will show that CSE logos are often bland and predictable. The brief requested a unique brand identity that sets itself apart and reflects a true sense of unity and solidarity within a space where everyone is acknowledged, listened to and included. I reinterpreted this into fluid, colourful lines that weave in and out of the wordmark to represent togetherness, harmony and flow.

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Meta CSE

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