Ofo Obuobi ︎︎

Seed Global Health Brand Refresh

Creative Direction (2021)

I led the creative direction for the organisation’s brand refresh with the aim of reflecting a fortified visual identity: One that is deep, purposeful and bold; yet with a humble vision. The refreshed brand now reflects an expanded colour palette, updated typography, photography guidelines, patterns, illustrations and iconography.

Photo Credits: Seed Global Health

The oval motif that makes up the logo represents the seeds for brighter, healthier futures that the organisation plants - to build a robust health workforce for the communities that need it the most. The rotation of the in circular form depicts the multiplier effect of Seed Global Health's transformative work.

Brand Photography highlights real life experiences and leaves no room for stock photography. Imagery is bright, light and portrays the human condition compellingly.