Kumby Consulting
Freelance Design Client/ Boston/ USA Branding Motion Design Layout Design for Social Media
For this project, I was presented with the opportunity to build an extensive visual identity around a previously existing mark created by another designer. My approach began with the development of a typographic system: defining hierarchy, font pairings, and application principles across print and digital formats. Inspired by microscopic views of bacteria formations in a petri dish, I created a system of gradient patterns. This resulted in a distinctive graphic language aligned with the circular forms in the logo. In the final phase, I created a comprehensive brand startup kit, outlining core assets, usage guidelines, templates, and foundational tools to support consistent brand rollout across platforms.