Event Branding

Artisan 4.0 Summit

Blulever Education is a start-up with the mission of training industrial artisans to achieve better skills and competencies in the wake of advancing technology. The Artisan 4.0 Summit was the first major event organised to drive awareness and encourage further networking within the industry. 
I designed the event brand for the summit.

The Concept

As this was Blulever’s first major event, my objective was to create an identity that was striking and put artisans in the spotlight. I created an event brand that is typographically driven, and also punctuated with pattern. The logo is plain, yet visually aligns with the basic geometric shapes that form part of the visual identity.

Brand Elements - Artisan 4p0 Summit

Logo Alternatives

The work of an industrial artisan is heavily manual, and these alternatives highlight the importance of the artisan’s handiwork. However, the client selected the option that opened up the opportunity to create accompanying patterns to liven up the brand.

Brand Patterns & Secondary Logos

The brand patterns add dynamism to the visual identity. The motifs were all generated from elements found within the logo. After designing the core identity system and the accompanying patterns, I followed up with the secondary logos/Event taglines, merchandise and event collateral.


Brand Elements - Artisan 4p0 Summit
Tagline III- Artisan 4p0 Summit
Tagline II- Artisan 4p0 Summit
Tagline - Artisan 4p0 Summit