As this was Blulever’s first major event, my objective was to create an identity that was striking and put artisans in the spotlight. I created an event brand that is typographically driven, and also punctuated with pattern. The logo is plain, yet visually aligns with the basic geometric shapes that form part of the visual identity.
The work of an industrial artisan is heavily manual, and these alternatives highlight the importance of the artisan’s handiwork. However, the client selected the option that opened up the opportunity to create accompanying patterns to liven up the brand.
Brand Patterns & Secondary Logos
The brand patterns add dynamism to the visual identity. The motifs were all generated from elements found within the logo. After designing the core identity system and the accompanying patterns, I followed up with the secondary logos/Event taglines, merchandise and event collateral.