Kumby Consulting
Freelance Design Client/ Boston/ USA Branding Motion Design Layout Design for Social Media
This project began with the development of a structured typographic system, defining hierarchy, font pairings, and application principles across print and digital formats. I did not create the logo; the work focused on building a supporting visual system around the existing mark. This was followed by pattern research, exploring visual references, form studies, and repeat structures to establish a distinctive graphic language aligned with the brand identity. The final phase involved creating a comprehensive brand startup kit, outlining core assets, usage guidelines, templates, and foundational tools to support consistent brand rollout across platforms.