Seed Global Health
Freelance Design Client/ Boston/ USA Branding & Visual Identity Creative Direction Layout Design: Print & Social Media Vector Illustration
Seed Global Health is a US-based non-profit that partners with health professionals to strengthen access to healthcare. Global partnerships include Uganda, Zambia, Sierra Leone, and Malawi. In collaboration with one of my favourite Communications Strategists, Patricia Egessa, we redefined the visual identity for the organisation’s brand. This refresh deepens the essence of Seed’s work. For instance, we redefined the already-existing logo so that its circular form and repeated motifs depict the multiplier effect of the organisation's transformative work in healthcare. With an expanded colour palette, typography, updated photography guidelines, patterns, and vector illustrations, the fortified brand portrays an organisation focused on strengthening access to high-quality care for brighter futures.